THE BEGINNINGS OF KAWAII
No, no, you have no idea. It actually IS the beginning of the whole so-called “kawaii culture”. And it started because girls started using mechanical pencils, which provided fine handwriting. After being banished (more precisely, during the 80s), this kind of writing started being used in products like magazines and make-up. And, during this time, icons we usually associate with the whole kawaii industry (like the characters from Sanrio) came to life too.
And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.
So yep. Kawaii is important, and it all started with cute, simple handwritting a few hearts and cat faces in some girls’ school notebooks <3
NO OK THIS IS SO IMPORTANT!
This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”
All the japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)
Its so so so important to understand the hyper cute and ‘odd’ fashions of Japanese girls carry such a huge message of feminism and reclaiming of their own lives.
Loki watches the events of Age of ultron from the throne and his jealousy is so strong he bursts into midgard forgetting he’s dead and screams at Thor “HAVING A GREAT TIME WITH YUR FRIENDS?? UR COOL NEW NOT-LOKI FRIENDS??? I BET UR HAVIN A BALL WITH YOUR.
and Thor can’t even process what just happened
James Lopez is a veteran Disney animator (The Lion King, Pocahontas, Paperman) who is trying to raise funding for his primarily hand-drawn short film, Hullabaloo, with hopes of eventually finding a studio to fund a full-length version.
From the film’s IndieGo page:
Hullabaloo is the story of Veronica Daring, a brilliant young scientist who returns home from an elite finishing school to find her father—the eccentric inventor Jonathan Daring—missing without a trace! The only clue left behind points Veronica toward Daring Adventures, an abandoned amusement park used by her father to test his fantastical steam-powered inventions. There she discovers a strange girl named Jules, a fellow inventor who agrees to help Veronica in locating her missing father and discovering the secrets of his work.
In addition to helping save 2D animation, Hullabaloo aims to encourage girls to explore science and adventure. The film’s two protagonists are both young women and both scientists who use their intellect, wits, and courage to fight greed and corruption. We hope that Veronica Daring and her friend Jules will serve as positive role models for girls of all ages and encourage them to get excited about science, engineering, and sci-fi.
To see some footage and a short video pitch from Lopez, click here.
"I’ll take that one," Derek said. His voice came out hoarse, embarrassingly so. "The one in the middle."
The trader wasn’t impressed with Derek’s choice. “That one is beneath someone of your station,” he said with shocking bluntness, while the omega fluttered his eyelashes at Derek, hips swaying suggestively. “He’s well-bred,” the trader continued, “but his hygiene is poor and he acts the vixen. I cannot guarantee he’s…untouched. The other, on the right—”
"I’ll take the one in the middle," Derek said again, firmly.